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IDEX Round-up
Winnenden, April 2009 – KÄRCHER Futuretech Sales Manager Anis Skhiri returned from the United Arab Emirates with a large number of new impressions. At the IDEX (In-ternational Defence Exhibition) in Abu Dhabi, the largest exhibition in the Arab region, the 36-year-old manager in charge of the Middle East gained the trust of many interested visi-tors and potential partners.
Delegations from the United Arab Emirates such as the UAE Land Forces, Special Forces, Navy, Police, Chemical Directorate as well as the Logistical Department showed interest in the wide product range of KÄRCHER Futuretech. Everybody, in fact, took a seat on the legendary “Red Sofa” at the KÄRCHER Futuretech stand. The guests focused on products of the NBC protection systems range and mobile water purification plants. The team of Anis Skhiri did not miss the opportunity to establish many new contacts with the representatives of neighbouring states. Whether intensive talks with the Kuwait National Guard, Jordan Civil Defense, Qatar Special Forces, Oman MOD or high-ranking representatives from Iraq or Yemen – the work schedule of the Sales Manager who is very familiar with the Arabic mentality is now colourfully busy. “Many trips will be necessary to the different countries in order to further the individual projects“, states the sales expert looking forward to a hot Arabic summer in 2009. In his various tasks at the IDEX, he had already been supported by the KÄRCHER FZE team (with its seat in Jebel Ali, United Arab Emirates) and its Directing Manager Richard Nouira, the head of the Middle East affiliate of the KÄRCHER Group for commercial and consumer products (“yellow product range”). There was a lively exchange between KÄRCHER Futuretech and KÄRCHER FZE at the exhibition forming the basis for further positive synergies. “KÄRCHER has already become a real brand in the Middle East“, states Anis Skhiri who also intends to explore other new business areas. “We are already working on a security project“, reports the Sales Manager who attaches increasing importance to protection measures in view of critical threats.